FaithTested

I had the wonderful opportunity to work on the brand identity for FaithTested, a bilingual platform dedicated to inspiring individuals through content that brings faith to life. Initially proposed as a clothing brand to represent the Dominican Republic all around the world, the project evolved as the client sought a broader mission focused on her faith and impactful teaching. Throughout this journey, we maintained constant communication, engaging in iterative feedback sessions to clarify and refine the brand's direction. This collaborative approach allowed us to explore multiple concepts that resonated with the core mission of the brand. The design process was deeply rooted in scripture, incorporating imagery and references from the Holy Bible to create a meaningful visual narrative. One of the primary challenges was balancing a clean and straightforward aesthetic with elements that are lively, eye-catching, and meaningful. This required thoughtful consideration of color palettes, typography, and graphic elements to ensure the brand felt both accessible and inspiring. Through this project, I honed my skills in time management and effective communication, learning the importance of flexibility and collaboration in the creative process. The experience reinforced my belief in the power of design to convey purpose and inspire change.